Napsterization

Garbage Company sue hiphop artist for for trademark violation This story is a classic example of the friction that takes place when history experiences a paradigm shift. The shift is from a world where you have intellectual property rights to a world where you don’t.

I believe that in 50 years time we will look back and wonder how anyone ever tried to protect intellectual property, seeing that it is technically practically impossible to stop others copying your stuff. So get used to it and work out how to change your business model. Normally this will mean a move away from sale of products towards provision of service. It might also involve the creation of a community to develop a product rather than simply creating the product itself.

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