Shirky: Power Laws, Weblogs, and Inequality

This is a great article that clearly explains why the power or zipf distribution means that the blogoshphere can (already) be divided into three.

  1. Firstly the small number of stars These are the ones that are always talk about business models and telling us how they have an authentic voice – but these are the ones that are becoming mainstream media.
  2. Secondly there are a moderate number of bloggers with a moderate number of readers. These are the stars of small niches. Eg Vertical niches.
  3. Lastly there are the masses that no one is really interested in. Although they might get their 15 mins of fame, their blog is simply a conversation with their friends. These are the guys using MSN spaces!

Weblogs, and Inequality

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